Blue River was recently named to Inc.'s list of most disruptive companies of 2017. "'Disruptive' may be a trendy word in startup pitches, but Inc. doesn't throw around the term lightly. To qualify for Inc.'s list, founders needed groundbreaking ideas--and ambitious plans for bringing them to market." Blue River was lauded specifically for its technology's ability to cut chemical usage for farmers by 90%. "Blue River Technology has spent five years figuring out how best to apply cutting-edge computing "vision" to the realm of agriculture. The company makes machines that let farmers target individual plants with herbicides, which eliminates the need to spray whole fields all at once, reduces t
Precision Ag Website recently released their "Top 10 Most Intriguing Technologies in Agriculture", and named Blue River's 'See and Spray Technology' number 1 on their list. "Many of the “cool” new technologies being made available to agriculture have a hard time finding practical applications that add value. On its face, machine learning — the ability of a computer to accumulate knowledge about an action or a thing and begin to “make decisions” on its own — would have broad applications in ag. And it could; but the devil is in the details. Tasks that seem relatively simple often end up having multiple layers that add complexity in a hurry. With its See & Spray technology, startup tech compan
